The current economic model has caused immense damage to our planet, with environmental degradation, loss of biodiversity, and climate change being just some of the consequences. It’s time for us to take responsibility and make a change. As entrepreneurs, we have the power to drive this change by creating and investing in regenerative businesses that prioritise not just restoration of our natural resources, but together with new technologies, the regenerative transformation of the world around us for the better.
Regenerative businesses prioritise the rejuvenation of the planet, the environment, social and cultural capital, and human well-being through the implementation of frameworks and principles that promote regenerative design. These frameworks include the use of closed-loop systems, natural materials, and the restoration of damaged ecosystems, which create self-sustaining systems that foster diversity, minimise waste, and optimise resource efficiency. They strive to transcend mere environmental friendliness or social responsibility, and instead work to establish economic models that are sustainable and equitable for all. With new technologies, we now have the capacity to create businesses that give back more than they take from the world, in stark contrast to traditional business models that prioritise exploiting resources and people for profit, regardless of the negative consequences they may engender.
In this time of rapid and volatile change, we need to adapt quickly. We can’t wait for companies to realise they are the cause of our biggest problems and then clean up their acts. The largest corporations, that often cause the most damage, are usually the slowest to change, and if they do commit to change, they just use tactics to delay, distract and differ any real progress in the opposite direction that they are currently going in. Entrepreneurs on the other hand, are uniquely positioned to drive the change we need, and at the pace that we require it. They have a natural inclination to identify new opportunities and are more likely to pursue those that benefit society and the planet, rather than exploit them. They can move to create new solutions much faster and disrupt the systems that currently exist. As business leaders, we have the ability to shape the future and create a more sustainable and equitable world.
By embracing the principles of design to create regenerative businesses, we can elevate our focus on the rejuvenation of the planet, the environment, social and cultural capital, and human well-being. The time to take decisive action is now, if we want to leave a lasting, positive legacy for future generations. Through creating and investing in regenerative enterprises, businesses and opportunities, we can secure a brighter future for everyone on this planet. The future is replete with potential, and we have the agency to shape it to our collective advantage. Let us establish our intention and look to the examples of others for guidance and inspiration.