Breaking the mould: Charting a new path for sustainable entrepreneurship

The world is facing some of its biggest challenges, especially in developing countries where poverty, hunger, poor health, and environmental degradation persist. Entrepreneurship has the potential to bring about innovative and sustainable solutions that can improve the lives of people and communities in these countries — but not if we continue to see the bottom of the pyramid as just another market to exploit and swoop in on, like colonial-era vultures eating up the very solutions that need time to grow.