What is Awareness-Based Design?

What is Awareness Based Design? Awareness Based Design is about bringing back the Human aspect into our work. It is about intention, purpose, truth, compassion, justice, right action and benevolence (among others). It is about creating things that are beneficial to humans, society and the environment. It is about creating the impetus for change and transformation […]

Greenpeace Persona Spectrum

The Problem A international NPO was looking to connect on a deeper level with their supporters. They wanted to understand who their supporters were and how to reach them more effectively. Their ultimate goal was to adapt their advertising and marketing campaigns to reach more supporters.  The Solution Instead of personas, we developed persona spectrums. […]

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