We are transmitters of information Our lives are stories that are the sum of our experiences. Because we are constantly experiencing, we are all stories in the making that only end when we end our experience of life. We are constantly walking, moving and living, carrying with us this information about ourselves and communicating it […]
What is Awareness Based Design? Awareness Based Design is about bringing back the Human aspect into our work. It is about intention, purpose, truth, compassion, justice, right action and benevolence (among others). It is about creating things that are beneficial to humans, society and the environment. It is about creating the impetus for change and transformation […]
As a an awareness practitioner and UX researcher, you need to understand your own approach to the work that you do. That means questioning your research methodology and how you attempt to study the world around you in an attempt to solve some of the problems you face.
The Problem An NGO was interested in upgrading their current educational offering and repositioning it for Arab youth. They needed to get a better understanding of the youth culture in this location and the most pertinent problems that they faced and what opportunities for development could arise from those problems. The Solution An ethnographic study […]
The Problem A international NPO was looking to connect on a deeper level with their supporters. They wanted to understand who their supporters were and how to reach them more effectively. Their ultimate goal was to adapt their advertising and marketing campaigns to reach more supporters. The Solution Instead of personas, we developed persona spectrums. […]
The Problem An NGO was interested in creating an educational app for the Indonesian Youth. They were not from the region and needed to get a better understanding of the youth culture in this location and the most pertinent problems that they faced. The Solution An ethnographic study was designed. It was important to give […]