Hi, I'm Zahara
I help you bring ideas to life
...and make them sustainable
Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Thinking like a designer can transform the way organisations develop products, services, processes, and strategy.
The future can’t be predicted, yet we have to make choices based on what is to come. Thinking about the future allows us to imagine what kind of future we want to live in and how we can get there. It’s a way of gaining new perspectives and context for present-day decisions.
Life Centred Design
We need to expand our mindset from purely human-centred creation to include consideration of sustainable economical, environmental, and social solutions that we put out into the world. Life-Centred Design expands the scope of responsibilities for the longer-term health of all life, society, and our planet.
User research helps place people at the centre of your design process and your products and inspires your design, evaluate your solutions, and measure your impact.
Business designers think about how every element of the business model affects the consumer and client experience while also focusing on profitable business models.
A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company.
“When you have two coffee shops right next to each other, and each sells the exact same coffee at the exact same price, service design is what makes you walk into one and not the other.” — 31Volts Service Design Studio
UX design encompasses the entire user journey and is a multidisciplinary field combining visual design, programming, psychology and interaction design. It aims to create products that provide meaningful and relevant experiences to users.
What's important to me
What I can help you with
Conscious leadership skills
My work is a little different. It’s not just about frameworks and strategies. Tools will only take you so far. Learn how to go deeper and experience transformation on another level to unlock success. Everything starts with you and having the right mindset.
Faster innovation with less risk
Are you looking for ways to innovate but aren’t sure what next steps to take? Are you afraid of taking the risk and jumping into something new? I can help you validate your assumptions before you invest your time and resources into a new idea or new direction.
Products & services customers love
Sometimes we think we have great ideas that everyone will appreciate. Sometimes, they just don’t turn out the way we expected. We balance your intuition with data and insights to make better product decisions.
How I work
Conscious leadership coaching
Sign up for our up-coming coaching workshops and learn how to shift your mindset and become a more conscious leader that helps shape the future in a positive way.
The design sprint follows a structured process full of innovation, design, testing, and iterating. Let us know if you’re working on an idea that you want to bring to life and we can tailor-make a sprint solution to support you.
We will give you all the guidance you need to get you going once your design sprint is over. A business playbook contains all the pieces and parts that make up your company’s go-to approach for getting things done and gives you a detailed roadmap for how to put your new vision into motion and achieve its goal.